Ignasi Cubiñá is Director of Strategy and Sustainability (CSO) and partner of Grupo Construcía. A visionary and passionate strategist and entrepreneur, he has been striving to apply Cradle to Cradle principles since 2007. A biologist by training, he co-founded Eco Intelligent Growth (EIG – Construcía Group) in 2005 with the objective of implementing Cradle to Cradle® principles and the Circular Economy for the transformation of industry, economy and society towards a model compatible with planetary boundaries. Together with the EIG team, he developed methodologies, tools and metrics for the implementation of circularity. Currently, as Chief Strategy and Sustainability Officer of Grupo Construcía, he leads the development of the strategy with specific focus on urbanism, construction and industry to generate positive impact for all. An international reference in circular innovation, he has participated in international events such as Kingpins Transformers, TED Talk, Resource London, Smart Cities, Wastebuild Amsterdam among others. He collaborates in different master programs, including the Chair of Circular Economy of the UPC and Grupo Construcía.